Credit the forward thinking of Morgan Stanley Research

Tapping the $6 Trillion Opportunity in AI

AI is at a breakthrough moment and offers game-changing innovation for consumers
Large tech platforms are best positioned to benefit from AI due to the required investment in data storage, engineering, processing speeds, and more.
AI has the potential to tap into a $6 trillion offline spending opportunity.
AI can revolutionize online search, commerce, and content, and digitize untapped offline spending.
Advertising, e-commerce, travel, shared economy, and the cloud are particularly poised to benefit from the evolution of AI tools.
AI-driven tech innovation will lead to changes in consumer behavior, new enterprise revenue and productivity enablers, and disruption to sectors slow to adapt.
Companies with large, unique, and high-quality data sets, and a willingness and ability to invest, will be better able to optimize their models.

Cognitive computing uses data to simulate human thought process and solve complex problems
Neuromorphic computing, using artificial neurons to mimic the human brain, could power robots and smart devices with less processing power
Companies developing and using the technology could be good investment opportunities
Two major classes of cognitive computing: independent tasks and augmentation of human capabilities
Cognitive systems can learn, understand natural language, and interact more naturally with humans
Neuromorphic chips promise exponential improvements in computing performance, able to sense, learn, infer, and make real-time decisions
Tech leaders with mature platforms and key data-center providers are well-positioned to benefit from cognitive computing
Ethical implications of cognitive computing must be considered, including data security and privacy, impact on employment, ingrained bias, and safety concerns